Car parking
Parking management in Milan airports in carried out partly directly by SEA and partly in sub-concession to the third-party operator APCOA Parking Italia. We manage directly all Linate airport parking and Malpensa Terminal 2 parking.
Parking at Malpensa Terminal 1however has been managed since April 2007 by APCOA. Year performance was marked by the restoration to full operation of Malpensa car parks, which had been affected in 2015 by the construction of the railway station at Terminal 2.
Number of car parks (parking spaces)
| 2016 | 2015 | 2014 | |
|---|---|---|---|
| Malpensa T1 | 7,279 | 6,642 | 7,457 |
| Malpensa T2 | 2,44 | 2 | 1,49 |
| Linate | 3,736 | 3,736 | 3,779 |
| Total | 13,455 | 12,378 | 12,726 |
Source: SEA
Note: the figures refer only to the available parking spaces
In general, the growth of parking business was supported by ongoing communication activities focused on establishing product positioning on the market, accompanied by campaigns featuring significant price cuts, mainly through the online channel during the seasonal traffic peaks.
Malpensa T1 - Parking service performance indicators
| Year | Capacity (no. of spaces) | Paying car stays (no.) | Average stay (days) |
|---|---|---|---|
| 2016 | 7,279 | 675,811 | 3.3 |
| 2015 | 6,642 | 662,398 | 3.3 |
| 2014 | 7,457 | 928,088 | 2.6 |
Source: SEA
Note: capacity data refers to spaces available and usable during the year.
Malpensa T2 - Parking service performance indicators
| Year | Capacity (no. of spaces) | Paying car stays (no.) | Average stay (days) |
|---|---|---|---|
| 2016 | 2,44 | 210,458 | 2.5 |
| 2015 | 2 | 190,363 | 2.4 |
| 2014 | 1,49 | 295,987 | 3.2 |
Source: SEA
Note: capacity data refers to spaces available and usable during the year.
Particular attention was given to communication and marketing supporting the growth of ViaMilano Parking, through promotional campaigns linked to the seasonality of the offers and the enhancement of the brand itself.
We used media visible while approaching the airports and road signage, as well as direct communication to intended target, especially in Milan, but also in Lombardy and the nearby regions.
Business to Business market was also targeted, with activities aimed at the leisure segment (tour operators), the professional segment (large companies) and participation in industry exhibitions and events.
Linate - Parking service performance indicators
| Year | Capacity (no. of spaces) | Paying car stays (no.) | Average stay (days) |
|---|---|---|---|
| 2016 | 3,736 | 664,742 | 2.7 |
| 2015 | 3,736 | 660,756 | 2.6 |
| 2014 | 3,779 | 725,093 | 1.6 |
Source: SEA
Note: capacity data refers to spaces available and usable during the year.