The stakeholders' viewpoint
In 2016 our stakeholders were interviewed by research company SWG about some features of our reputational profile.
Two surveys were carried out at the same time:
- a quantitative survey on a sample of 1,016 individuals living in Northern Italy, aged 25 years or over, responsible for the purchase of financial services and products
- a qualitative survey on a sample of 53 stakeholders subdivided as follows:
Results of quantitative survey
The quantitative survey reflected a SEA image that is mainly characterized by the role the company plays for the Lombardy economic system - in particular by its job creation abilities - and the ability to meet travellers' requirements.
Compared to the past, public opinion's assessment of SEA is markedly improved, mainly thanks to greater innovation and efficiency in the provision of services to passengers.
Qualitative survey's findings
The assessment from the 53 interviews carried out with stakeholders confirms - among the elements that characterize SEA's reputation in a positive way – the quality of the services at the airport it operates, its economic importance for the region and its solidity in terms of ability to create value. A certain dynamism aimed at achieving improvements is also appreciated. Critical points, instead, are perceived as low aptitude to communication and a profile not fully aligned with modern standards.